Owl Vantage Brand & Website Design

My Role Brand & Web Designer
Site in Progress See the Site In Progress

Owl Vantage is a new entrant into the Canadian group benefits space, offering proprietary tools and integrated workflows to help insurance brokers run more profitable, scalable businesses. I was brought in to define the brand identity and design the company’s first marketing website. The challenge was two-fold: establish trust with a conservative, under-digitized industry while positioning Owl Vantage as a modern, high-impact utility. The design needed to feel expert, sharp, and technical.

Brand Identity

Web Design

The website was designed to communicate Owl Vantage’s core differentiator: its integrated, advisor-centric system that unlocks real business value through better data.

Email design@erinleemcdonald.com
Linkedin @erinleemcdonald
Instagram @erin.leeeeeeee