Enertel Brand & Website Design

My Role Brand & Web Designer
Deliverable See the Site Live

Enertel provides predictive intelligence for power market traders. Their forecasting and bidding tools help clients trade electricity more accurately, manage risk, and maximize returns. The goal of this project was to refresh the brand and redesign the website to reflect Enertel’s technical credibility while improving clarity, approachability, and conversion.

Brand Identity

Web Design

The new website supports Enertel’s sales strategy by building credibility, highlighting differentiation, and encouraging product trials. Design decisions were grounded in the brand’s values and informed by qualitative feedback from sales conversations.

The new site led to:

• Clearer articulation of product value during early-stage sales
  
• Increased inbound interest from traders and developers
  
• Higher engagement with trial offers and resource content
  
• Reusable brand assets across sales and onboarding materials

Email design@erinleemcdonald.com
Linkedin @erinleemcdonald
Instagram @erin.leeeeeeee