Supply Scope Website Design

My Role Brand & Web Designer
Related Projects Supply Scope Brand Refresh
Deliverable See the Site Live

Supply Scope is a lightweight procurement and estimating platform that helps construction firms quote faster, with less risk, and more margin. The objective was to refresh the brand and design a website that clearly communicated the product’s value, with a focus on simplicity, clarity, and conversion.

Key Metrics & Impact

The redesigned site aimed to improve clarity, increase demo sign-ups, and support early sales conversations. Key metrics included:

• Lead form submissions
  
• Inbound emails from prospective customers
  
• Qualitative feedback during sales calls

The new site resulted in:

• Clearer messaging reduced time needed to explain the product during demos
  
• Increased inbound interest from regional contractors following site launch
  
• Lead form activity helped validate positioning and guide sales outreach
  
• Visual assets from the site were repurposed across sales decks and onboarding materials

Challenges

The original site lacked branding and looked clunky, relying heavily on technical language and dense data tables. It also lacked a clear visual hierarchy, making it difficult for prospective users to quickly grasp what the product does or how it fits into their workflow. Key differentiators such as suggested sell pricing and SPA monitoring were not effectively showcased, which limited the site's ability to communicate its unique value proposition.

The Solution

Simplified Messaging: The redesigned site was structured around four key benefits: Set up your account, Access pricing data, Get insights, Capture more profit. The site emphasized how Supply Scope aligns estimating and procurement teams through shared data, helping companies capture and protect margins.

Helpful Graphics: A system of simplified product mockups and animated visuals was developed to demonstrate how the tool enables smarter quoting, vendor price monitoring, and strategic pricing exports. 

The Results

The new website delivered a clear and compelling value proposition in just a few scrolls, enabling Supply Scope to better support early sales conversations and onboard new customers. The modular visual system also set the foundation for future marketing materials and product content.

Email design@erinleemcdonald.com
Linkedin @erinleemcdonald
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