Gray Canoe Co

Project Type Logo Design
Keywords Handcrafted, Heritage, Fishing

Gray Canoe Co. is a small-batch maker of handcrafted canoes and paddles designed for fishing adventures on the Restigouche River in New Brunswick. The brand identity reflects the company’s connection to nature, craftsmanship, and the rhythm of the river.

The custom wordmark features a subtle narrative detail — the “y” in Gray extends into a fishing cast and hook, symbolizing the founder’s background as a fishing guide and the spirit of exploration that defines each paddle they create. The logo blends tradition with precision, giving the brand a timeless and personal identity rooted in its environment.

Logo Design

Email design@erinleemcdonald.com
Linkedin @erinleemcdonald
Instagram @erin.leeeeeeee