CS Toolkit Brand Refresh

Project Type Brand Strategy & Identity
Project Scope Brand Refresh, Brand Guideline, Slide Deck
Project Keywords Modern, Technical, Approachable, Simple
Related projects CS Toolkit Web Design

 

Working with an existing logo, CS Toolkit needed to develop a brand that resonated with tech-savvy Salesforce users while maintaining an accessible, friendly tone. The goal was to create visuals that conveyed professionalism and innovation, while making their tools feel approachable and easy to integrate.

Key Metrics & Project Impact

Inbound leads My client identified inbound leads as the key metric that they would like to track with the website launch and brand refresh.

150% increase in inbound leads Within a month of the brand refresh and launch inbound leads increased by over 150% going from around 4-5 in the previous 6 months to 12 in the month following launch.

Brand Guidelines

CS Toolkit Branding Guidelines - Cover
CS Toolkit Branding Guidelines - Contents
CS Toolkit Branding Guidelines - Brand Voice
CS Toolkit Branding Guidelines - Persona
CS Toolkit Branding Guidelines - Color Palette 2
CS Toolkit Branding Guidelines - Color Palette
CS Toolkit Branding Guidelines - Type 2
CS Toolkit Branding Guidelines - Type
CS Toolkit Branding Guidelines - Illustrations
CS Toolkit Branding Guidelines - Illustrations 3
CS Toolkit Branding Guidelines - Illustrations 2

Salesforce Deck

CS Toolkit Saleforce Deck 5
CS Toolkit Saleforce Deck 4
CS Toolkit Saleforce Deck 1
CS Toolkit Saleforce Deck 3
CS Toolkit Saleforce Deck 2
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